About Us

CEO Greetings

We will cope with rapidly changing business environments via continued management innovation and technology development and make robust progress toward the global market via developing new markets.
Hello,

Noroo Automotive Coatings Co., Ltd. has endeavored for the affluent color culture in this country since its establishment in 1995 by a joint venture between Noroo Holdings Co., Ltd. and Japan Paint Co., Ltd. Noroo Automotive Coatings is a specialized automotive coatings company supplying globally renowned quality automotive coatings with market-leading technologies.

For the responsible role as the leading company in the automotive coatings industry, Noroo Automotive Coatings completed most up-to-date R&D facilities and a large-sized factory in 2008. This provided a much more stable supply basis with the world best high functional and high quality coatings for global automotive manufacturers such as Hyundai, KIA, Renault Samsung, and GM Korea and automotive parts manufacturers. We established Noroo Automotive Coatings (Shanghai) in 2007 to begin the leap toward a global company under the changing business environment to the global competition society.
Not satisfied with the achievements so far, we will cope with rapidly changing business environments via continued management innovation and technology development and make robust progress toward the global market via developing new markets.

At the same time, as the company which is considerate for the environment and the future, we will do our best for the corporate social responsibility via eco-friendly product development and business activities to preserve affluent lives and beautiful nature. In addition, we invite you to pay to us consistent trust and attention for our robust progress toward a global top manufacturer in the area of automotive coatings. We promise you, customers, that we will make Noroo Automotive Coatings to repay for your trust.

Thank you.

Jun Shin, CEO